The power of Headless Chrome and browser automation (Google I/O '18)
Automation Is a Mindset, Not Just a Tool
Automating your lead generation, nurturing, and sales processes. Your sales reps work within your CRM-not within Facebook Messenger. A chatbot will converse with the leads within Messenger automatically; grab their phone number, email, or both; and-via Zapier-send it to the CRM for your sales team to continue the conversation and convert the lead into a paying customer. An additional benefit of automating the lead generation process using chatbots: During the conversation with the lead, the bot can send the lead additional content to keep them engaged with your company until the sales rep makes the call. Most leads enter a follow-up stage inside the sales process.
Automating both additional content and reminders helps the lead stay engaged throughout the sales process-all while clearing up your sales reps to talk to, engage with, and close other leads. Your sales reps will feel good about themselves for having mentioned referrals, but the chances of an actual referral being generated from this are next to nothing. Automation is the perfect solution for growing your client base via word-of-mouth without increasing your marketing budget and-just as important-making sure that the process is executed every time and in perfect form, regardless of whether the sales rep remembered to mention it before moving on to the next sales call. Once your referral program is well defined-you’ve determined how clients will refer friends, how you’ll document referrals, and how clients and sales reps are compensated for them-you can turn to automation to make it happen. Sales, on the other hand, is interested in deal velocity, data which is kept within the CRM.
However, if you combine both sets of data, you get something even more powerful. Most companies use separate systems for marketing and sales data. Even with Google Data Studio, data still needs to be uploaded to Google Sheets by both sales and marketing.
United Tech CEO: Trump-Carrier deal will yield automation, fewer jobs
Greg Hayes, the CEO of United Technologies, the parent company of the heating and air-conditioner manufacturer Carrier, just let slip a consequence of a deal struck to keep jobs in Indiana. Carrier said last month that it would keep more than 1,000 jobs across two locations in Indiana, following pressure from President-elect Donald Trump. The decision was touted as a win for the incoming president, who had pledged keep the jobs from moving to Mexico. I think that’s just part of these – the jobs, again, are not jobs on assembly line that people really find all that attractive over the long term. Now I’ve got some very long service employees who do a wonderful job for us.
We like the fact that they’re dedicated to UTC, but I would tell you the key here, Jim, is not to be trained for the job today. So Mexico has cheaper labor with a much more dedicated workforce, and these are the kinds of low-skilled jobs most people don’t find that attractive. Elsewhere in the interview, he made clear that United Technologies intended to keep engineering jobs in the US and that these higher-skilled jobs were not at risk of being moved overseas. The result of keeping the plant in Indiana open is a $16 million investment to drive down the cost of production, so as to reduce the cost gap with operating in Mexico. GREG HAYES: But what that ultimately means is there will be fewer jobs.
Yes, low-skilled jobs are being lost to other countries, but they’re also being lost to technology. In the same breath, he seems to be suggesting the jobs it is keeping in Indiana are the jobs of yesterday.
Most US manufacturing jobs lost to technology, not trade
A focal point of president-elect Donald Trump’s campaign, that manufacturing jobs have left the US in droves as a result of bad trade deals, could be based on a faulty premise. The US did indeed lose about 5.6m manufacturing jobs between 2000 and 2010. According to a study by the Center for Business and Economic Research at Ball State University, 85 per cent of these jobs losses are actually attributable to technological change – largely automation – rather than international trade. The think-tank found that although there has been a steep decline in factory jobs, the manufacturing sector has become more productive and industrial output has been growing. US factories have been achieving this by gradually replacing human labour with robots.
This process, as many have pointed out, is irreversible. This is not to say that trade with China and other countries has not contributed to job losses. Research by the Ball State University found that 13 per cent of the overall job losses in manufacturing had resulted from trade. Another, more recent, MIT study estimated that rising Chinese imports from 1999 to 2011 cost up to 2.4m American jobs. What this suggests is that one of the new administration’s main policy aims, increasing trade protectionism, is unlikely to override the larger forces of automation and the transition to a digital economy.
Cheap labour has come at the cost of jobs in the west / From Stephen Saint-Leger, Dubai, UAE. West must respond to China’s rise together / From Dr Eric Golson and Edward Longinotti.