automatic News for 06-29-2021

My Unconventional Way to Clean an Engine Bay | No Brushes, No Scrubbing.

Three Signs You Need to Scrub Your Email List

Keeping good email hygiene is vital to your email marketing success. How do you know when your email list needs a scrub? Here are three signs your contacts may be outdated and sabotaging your performance. First, let’s see what email scrubbing is and how it affects your email marketing. Scrubbing your email list means running it through an email verifier to weed out old, bad, and ugly email addresses. Now, let’s get into some of the most common signs that you need to give your email list a good scrub. What’s problematic is to allow your bounce rate to exceed the email industry standard of 2%. Anything above this threshold puts your sending reputation at risk and affects your email deliverability. While great content makes great marketing, the reason for your low email engagement may be your list. The average spam complaint rate, according to several studies, is 0.1%. If you notice your emails getting more than that, it may be time for an email list scrub. On top of that, consider using an email verification API to make sure you collect only valid and safe email addresses. If your email validation platform integrates with your email service provider, cleaning your list is even easier. Using a great email list is only one piece of your email marketing puzzle. Of course, if your email list has thousands of email addresses, checking them manually would take too much of your time, so you may want to try our bulk email validation system.

Keywords: [“email”, “list”, “contacts”]
Source: https://blog.zerobounce.net/2020/04/29/signs-scrub-email-list/

Yahoo email address scrubbing

Blink a few times and a year goes by, but unless you’ve got a watertight deletion and updating system, it’s all too easy to store email addresses that are out of date. Email addresses are only valuable if you know there is someone on the end of them who wants to hear from you. Read on…. What is an out of date email? So emails sent to list of 1,000 email addresses freshly opted in for Christmas will only reach 750 – 850 inboxes by the time Santa next whistles Rudolf in for his physical. Before you know it there’s a long tail of ‘old’ emails from people you can still mail to – but the response rates may be really low. If you’ve got email addresses in your system that are just making up the numbers, you ought to take the plunge and let them go. Why you must delete old Yahoo and BTInternet email addresses. BTInternet is a consumer provider in the UK using Yahoo as it’s email service and the cleaning up has reached BTInternet too. Nobody wants old email data cluttering up the system. The clean up began almost a year ago, so emails you’ve had around for twelve months and have been using as a legitimate business interest contact will be outdated any time now. If you’ve got some of those old email addresses in your data, one of two things will happen when you mail them;. Segment your data by infrastructure provider and get rid of the old Yahoo and BTInternet emails you haven’t had a response from for a while.

Keywords: [“email”, “addresses”, “data”]
Source: https://www.emailhippo.com/resources/blog/spring-clean-yahoo-email-addresses

New Kajabi Email feature: Automated List Hygiene for better email performance

Let’s take a look at Automated List Hygiene, an email marketing feature that we’ve recently made some enhancements to. Automated List Hygiene works hard for you by automatically maintaining your contact list hygiene and effectively improving your email deliverability. How Automated List Hygiene helps your email marketing. Automated List Hygiene can make your email marketing more powerful by automatically scrubbing your email lists. With recent enhancements we’ve made, your contact lists will now also be scrubbed for emails that are misformatted, or had unsubscribed through their email service provider. Why is email list management important? It allows you to keep your subscriber list relevant and have more accurate email analytics. With a clean email list, you should also start to see a more accurate representation of your open rates and click rates. Because Kajabi is automatically identifying unsubscribed members on your list and cleansing it for you, your email delivery reputation can improve. ‍What to look for next with automated list hygiene. This may seem alarming at first but this is just Automated List Hygiene doing its job. Once your contact list is properly cleaned, you should start to see higher delivery rates with each email going forward. You can always reach out to our Support team or you can learn more about email marketing on the Kajabi Help Center.

Keywords: [“email”, “List”, “Hygiene”]
Source: https://kajabi.com/blog/automated-list-hygiene-for-better-email-performance

What is Email List Scrubbing: Benefits, Instructions

Email scrubbing is a process aimed at keeping your mailing list healthy by removing inactive contacts. Email scrubbing helps you delete contacts who never interact with your emails and leave only those who are looking forward to hearing from you. These are the points you need to consider when thinking about using an email list cleaner. Next, we’ll walk you through the main advantages of email list scrubbing. Email list scrubbing will help you identify such addresses and remove them to improve deliverability. After scrubbing your list, you will only email people who are interested in your business. Changed email addresses, full inboxes, or some technical errors can cause email bounces. There will be a list with valid, invalid, and unconfirmed email addresses. A re-engagement email is a personalized, targeted email sent to a subscriber who hasn’t interacted with your company for a while. References The article “Everything You Need to Know About Email Scrubbing” on Sleeknote blog defines the purpose and benefits of email scrubbing as well as describes this process. The article “Email Scrubbing: Why and How to Clean Your Email List” on Optinmonster blog provides readers with warning signs for email scrubbing, benefits of this process, and a guide. The article “5 Simple Steps To Scrub Your Email List” on Sumo blog suggests 5 steps to cleaning the list.

Keywords: [“Email”, “list”, “scrub”]
Source: https://sendpulse.com/support/glossary/email-list-scrubbing
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