What Is Email Validation or Scrubbing? (Part 1)
7 Types of Email Addresses to Delete From Your List NOW!
List cleaning decreases instances of unsubscribes and recipients marking you as SPAM; it helps you better segment your emails and increase content relevancy; it improves your deliverability and sender reputation; it improves your email open rates; it saves you money if you’re charged on a per-send basis; it makes you look like a marketing superstar when your email metrics improve; and most importantly, it keeps you legally compliant. 1.) Duplicate and Invalid Email Addresses: Make sure your CRM is deduplicating all list subscribers; email is the best record to use for dedupe since it is unique. Every email address should be checked to confirm that it is a real, working email address during the deduplication process. 3.) Contacts Who Didn’t Opt In: Whether you’re replacing a less than scrupulous marketing manager or you’ve just learned about the error of your sketchy email marketing ways, anyone who is on your list because of list buying, list scraping, or any other illegal or legal-ish email address collection method should be removed. 5.) Bouncing Email Addresses: There are two types of bounces to consider when scrubbing emails that bounce: Hard bounces, and soft bounces. 6.) Disengaged Email Recipients: If someone has stopped opening or clicking through your emails, they shouldn’t be scrubbed from your list immediately. Those email addresses that appear to be abandoned, giving complaints of SPAM, or who are bouncing have either changed email addresses, or are probably disinterested in your product or service. 1.) Provide Clear Unsubscribe Instructions: You must provide email recipients with the option to unsubscribe in every email, and you should make that option very clear in the footer of your email. 2.) Let Subscribers Edit Their Email Settings: When your email recipients click through to unsubscribe, also offer them the opportunity to edit their email settings. 3.) Only Acquire Email Subscribers on the Up and Up: Once you’ve scrubbed out any ill-gotten email addresses, be sure to only collect email addresses to best practices. 4.) Send a Welcome Email to all New Subscribers: As part of your double opt-in process, send a welcome email to all new subscribers asking them to confirm their subscription, add you as a safe sender, and customize their email settings. 6.) Segment really, really well: Segmenting your email list is crucial to maintaining a clean list, because it ensures you’re sending only the most relevant emails to your subscribers.
Scott Pruitt Closely Monitored Scrubbing of EPA Climate Websites, Emails Show
Shortly after arriving at the Environmental Protection Agency, Administrator Scott Pruitt took a personal interest in and closely monitored the removal of extensive information from his agency’s website that explained to the public the federal effort to cut greenhouse gas emissions under the Clean Power Plan, according to newly released EPA documents. The scrubbing of the information from EPA’s website on April 28, 2017, preceded by six months Pruitt’s formal proposal to rescind the rule, which had been issued by the Obama administration. The Clean Power Plan information from the previous administration is in an archived EPA website. The EPA is currently collecting public comment until April 26 about the repeal of CPP, which is effectively in limbo. The removal of the data and research that underpin the rule from the current EPA website makes it more difficult for people to get the information they need to weigh in on the repeal, said Ben Levitan, an attorney with the Environmental Defense Fund, which got the documents describing Pruitt’s involvement as part of a Freedom of Information Act request it filed last year.
The deletion of the Clean Power Plan information is part of widespread effort within the Trump administration to ignore or erase discussions of climate change and its effects. The EPA has also removed more than 200 climate webpages that would help state, local and tribal communities mitigate or adapt to climate change, according to the Environmental Data & Governance Initiative, a watchdog group. The newly released internal documents consist of emails among EPA’s communications team, including staff and contractors responsible for the website. The emails also reveal how EPA worked to make sure that any searches for the Clean Power Plan at EPA.gov took people to a Trump executive order calling for its repeal. The emails also show that the EPA also removed all information in Spanish about climate change and its Student Guide to Global Climate Change and other material for children.
It’s unclear how many people used the Spanish-language resources, but the emails show that resources for young people got about one million page views a month in early 2017. He testified before a House Energy and Commerce subcommittee in December and was pressed about the growing influence within the EPA of the industries the agency is tasked with regulating.
The FBI Files on Clinton’s Emails
The Clinton campaign previously had indicated that her personal emails were deleted before Clinton received a congressional subpoena on March 4, 2015. The FBI probe focused on whether Clinton or her staff violated federal laws governing the handling of classified information, and whether foreign powers or hostile actors hacked into her private server, which was located at her home in New York. One of the mysteries that the FBI has now cleared up is when Clinton’s emails that were deemed personal were deleted and how it was done. New York Times, March 10, 2015: Hillary Rodham Clinton revealed on Tuesday that she had deleted about half her emails from her years as secretary of state, saying she had turned over to the Obama administration all correspondence about government business but had erased records of communications about private matters, like yoga routines, her daughter’s wedding and her mother’s funeral. The campaign did not disclose exactly when the personal emails were deleted – which became an issue after Clinton had received a subpoena on March 4, 2015, from the House Select Committee on Benghazi.
As the FBI explains, Cheryl Mills, Clinton’s former chief of staff, and David Kendall, Clinton’s lawyer, oversaw the process of sorting the work-related emails from the personal emails. Clinton told the FBI that she was not aware that they were deleted in late March 2015. The FBI did not say when Clinton learned when the emails had been deleted. National Journal, July 8: Clinton made the comment about the subpoena in the course of a broader defense of her email arrangement, and she did not face a subpoena at the time she turned over emails to the State Department or when she deleted them from her server. The FBI notes also answer the question of how many people in government knew that Clinton was using a private email account for official business.
The FBI notes add to our body of knowledge about Clinton’s emails, as did the May report by the State Department’s inspector general and the FBI’s announcement in July that it would not prosecute Clinton. As we did at those times, we again have found that the new information contradicted some claims that Clinton and her campaign had made about her emails in the past.