automatic News for 03-30-2021

153 Comments / Email scrubbing / By Josh Silverman

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6 Reasons Why to Scrub Your Email List and Remove Silent Subscribers

You work so darn hard to get people to optin to your email list so you have a big list of email subscribers, but what if you have a crummy open rate? What if you have a lot of emails that aren’t being delivered to your subscribers? What if you’re emailing people that don’t even open your emails, and haven’t for more than 10 of your last email campaigns? What’s that? It means get rid of the dead weight in your email list – move the people out of your email list so they no longer get your emails. I know, I know scary! But it’s only scary if you don’t understand the reasoning behind cleaning your email list on a regular basis. Why Scrub Your Email List? If you are emailing 1000 people that never open your email, you’re spending unnecessary money to keep them in your account. It can be a $10/mo difference depending on the size of your email list and the email management system you use. The average email list depreciates by about 30% a year. If your people aren’t opening your emails, the email account will consider you spam. Lower your email management costs by only keeping people on who want to be on your list. Is your email management system not listed? Contact your email management system’s support desk for step-by-step instructions. You’d have your primary email list, then a segment email list of your inactive email subscribers. Their lack of engagement could be due to changing email addresses, job changes, etc.

Keywords: [“email”,”list”,”people”]

Source: https://ngngenterprises.com/6-reasons-why-you-want-to-scrub-your-email-list-and-remove-dead-weight-subscribers/

15 Email List Cleaning Tips to Keep Your Lists as Clean as a Whistle

Here are 15 tips to help you clean, maintain and grow your email list. Many email list guidelines recommend waiting for a full year of inactivity before removing a subscriber from your mailing list, but many providers now advise removing inactive email addresses after just six months of inactivity. Tip No. 2: Send a polite “Fish or cut bait” email asking if they’d like to confirm they want to stay on your email list before you remove them. Tip No. 5: There are some great tools to help you maintain a healthy email list. Kickbox helps eliminates bounces before you launch your email campaign by “Scrubbing” your list and replacing it with a squeaky-clean version. Kickbox uses a real-time API to verify email addresses before it adds a subscriber to your list. It also detects disposable email domains, role-based email addresses and low-quality addresses. If 99 percent of your list isn’t opening your email, you’ll need to do some work on your subject lines and the timing of your emails. Tip No. 11: Tatango allows new contacts to add their email address to your list with a simple text. You can add up to 250 contacts each month to your VerticalResponse email list. Tip No. 13: Justuno is a tool that allows you to build email lists with incentive-based promotions. Using an instant offer widget, you can offer site visitors a coupon code or free download if they join your email list.

Keywords: [“email”,”list”,”Tip”]

Source: https://www.verticalresponse.com/blog/15-hygiene-tips-to-keep-your-email-list-clean-as-a-whistle/

5 Simple Steps To Scrub Your Email List

Want to save money on your ESP, while simultaneously improving your list’s engagement rates? You need to scrub your email list. In this post, I’ll teach you how to scrub your email list. After a few minutes, you’ll get an email with the exported list attached. Run your inactive subscriber list through an email list cleaning tool like EmailListVerify. After you’ve cleaned it, take the list of valid email addresses and segment them into a separate list in your ESP. To do this with Sumo, click Contacts, then go to the Groups tab. You want to get them to open your email by using an interesting subject line so they can be put back on your active subscriber list. After your list is cleaned and you’ve discovered who your active and inactive subscribers are, you’ll want to completely stop sending emails to anyone who didn’t respond to the re-engagement campaign. If you really want a clean list, one final is removing any email subscribers who reply with canned-response emails. Once you do see it, remove those emails from your list – and you’re done! If you successfully cleaned your list, you should see a dramatic increase in open rates since you’re no longer sending to inactive or bogus email addresses. Want to keep your list clean forever? Click the button below to download my email scrub checklist. It has all the steps on one page for you to quickly scrub your list any time you need to.