automatic News for 03-29-2021

WikiLeaks Releases 200K Sony Documents, Emails

About List Cleaning Services

List cleaning is also known as email scrubbing, which is a process that scans your email marketing contacts for bad or invalid addresses. Many online companies offer list cleaning services, but accuracy varies and is never 100%. In this article, you’ll learn more about list cleaning services. We do not typically recommend list cleaning services because they cost money and aren’t always helpful in solving problems related to audience health. Instead, you can unsubscribe inactive subscribers in Mailchimp, or reconfirm your audience. Mailchimp should never be used as a list cleaning service. Although list cleaning services are often used in the email marketing community, we seldom recommend them. Most list cleaning services do not remove invalid addresses for you. They’ll note which addresses are least likely to be delivered successfully, and expect you to remove those addresses yourself. Cleaning a list may solve an obvious problem, like stale addresses, but it can hide bigger issues with your audience collection and management procedures. You won’t discover or solve ongoing audience issues, like abuse complaints, spam traps, or denylists, so it isn’t an acceptable solution to other compliance or delivery issues. Hiring a list cleaning service is only a viable option if you have a good record of subscriber permission, and your audience management methods and campaign content are in line with Mailchimp’s best practices.

Keywords: [“List”,”cleaning”,”service”]
Source: https://mailchimp.com/help/about-list-cleaning-services/

How to Scrub Your Business Email List?

Business owners who are smart enough have realized that a campaign can only become successful when one-to-one interaction element is included, and this is only possible through email marketing. You can also take advantage of email scrubbing services to keep your contacts updated allows you to maintain an easy email address lookup whenever you need. When you find that some readers are not interested in learning and interacting with your content, you should scrub email list of your targeted audience who will be interested to know more about the content which you are promoting. Also with the help of email list scrubbing, you can clean, verify and validate your email address database. When you perform email list scrubbing, you receive some benefits. There are some tips that you should follow to keep your email list clean. Never Purchase Email List from unauthorized list providers. Buying email list from unauthorized list providers will affect your brand reputation. In long run, you would lose your control on email deliverability because many of the email users would mark your emails as spam. Scrub email list often – Maintaining invalid email addresses list is no use as this leads to bounces. If you are unable to remove invalid email addresses by yourself, you can hire a specialist who can perform email list cleaning services without automated tools and processes. Users of such email addresses never opt to be included in your list.

Keywords: [“email”,”list”,”addresses”]
Source: https://www.emailappend.services/scrub-business-email-list/

Yahoo email address scrubbing

Blink a few times and a year goes by, but unless you’ve got a watertight deletion and updating system, it’s all too easy to store email addresses that are out of date. Email addresses are only valuable if you know there is someone on the end of them who wants to hear from you. Read on…. What is an out of date email? So emails sent to list of 1,000 email addresses freshly opted in for Christmas will only reach 750 – 850 inboxes by the time Santa next whistles Rudolf in for his physical. Before you know it there’s a long tail of ‘old’ emails from people you can still mail to – but the response rates may be really low. If you’ve got email addresses in your system that are just making up the numbers, you ought to take the plunge and let them go. Why you must delete old Yahoo and BTInternet email addresses. BTInternet is a consumer provider in the UK using Yahoo as it’s email service and the cleaning up has reached BTInternet too. Nobody wants old email data cluttering up the system. The clean up began almost a year ago, so emails you’ve had around for twelve months and have been using as a legitimate business interest contact will be outdated any time now. If you’ve got some of those old email addresses in your data, one of two things will happen when you mail them;. Segment your data by infrastructure provider and get rid of the old Yahoo and BTInternet emails you haven’t had a response from for a while.

Keywords: [“email”,”addresses”,”data”]
Source: https://www.emailhippo.com/resources/blog/spring-clean-yahoo-email-addresses/

Address Scrubbing Service

Reduce Costs and Increase Notifications Epiq offers return mail tracking, address scrubbing and searching to create efficiencies and reduce mailing costs. Return Mail Tracking Returned mail tracking, address updating, and remailing increases notification success. In compliance with state regulations, we record every document or email that did not initially reach the recipient. All our standard mail is sent first-class, which automatically sends returned or undeliverable mail back to us for recording, storage, and additional address research, if necessary. Also included with first class mail is postal forwarding information from the U. S. Postal Service, so we can update addresses and re-mail, increasing the success rate of mailed notifications. Address Scrubbing and Searching Reduce printing and mailing costs through standardization and elimination of duplicate data. When we receive affected individuals’ email or physical addresses, we perform deduplication and data scrubbing to make the information “Mail-ready.” We also run all records through the U. S. Postal Service’s National Change of Address database upon request. This standardizes and updates addresses to the latest available information for greater delivery success. It also finds and eliminates duplicate data so that multiple notices are not sent to the same recipient, reducing printing and mailing costs.

Keywords: [“mail”,”address”,”Reduce”]
Source: https://www.epiqglobal.com/en-us/services/regulatory-compliance/cyber-breach-response/return-mail-tracking-address-scrubbing
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