"The Essentials of Scrubbing, Gowning, and Gloving" by Hiep Nguyen, MD for OPENPediatrics
Give Your Email Marketing a Fresh Start
Among the many reasons why your email campaigns can underperform, an email list that needs cleaning is a big one. Having a poor email deliverability rate and sender reputation which prevents emails from landing in customer inboxes. While there are many ways to improve your email marketing, cleaning your email list should be the top priority-especially for those who have an established email list. Removing old, fake, and spamtrap email addresses will help improve your sender reputation and increase the likelihood of being a part of the cool emails that land in the inbox. As good as email marketing best practices are, if your emails are ending up in spam, great subject lines aren’t going to mean much. You should use an email list cleaning service for detecting spam traps and fake emails. While there are a number of online services providing email cleaning, Omnisend offers one of the most comprehensive list cleaning services. Omnisend’s email scrubbing service applies artificial intelligence which constantly learns to validate email addresses. It’s important to note that due to its nature, list cleaning does not get rid of 100% bad emails or inactive Yahoo email addresses from a list. There is no point in sending emails to stale email addresses-let them go. Use email cleaning tools to remove spam traps, inactive email addresses, and ones with typos. Keep email engagement high by applying email segmentation and marketing automation more actively.
Email Scrubbing: Why and How to Clean Your Email List
What is email scrubbing? Email scrubbing is removing unengaged subscribers from your email list so that you can market only to people who want to receive your emails. This email list hygiene is an essential part of targeting your marketing, so you should do an email list cleanup at least a couple of times a year. How do you know when it’s time to clean your email list? You can usually see the first warning signs in your email marketing statistics. If you remove bounced email addresses when you clean your email list, the number and percentage of bounces will go down the next time you send. Use email scrubbing to remove them and you can improve email marketing ROI. Better Reporting. When your email list is bloated with unengaged subscribers, it can be hard to tell how your email marketing strategy is working. One question people ask about email scrubbing is which email lists they should scrub. We’ll get to our email scrubbing guide soon, but before you start cleaning your email list, there are a couple more things to try. Here’s how you handle email scrubbing in Aweber and Constant Contact. Wondering how to clean your email list without having to do it yourself? There are plenty of email scrubbing services. These work well for companies with large email lists, who don’t have the time to manually clean their email lists. Now you know why and how you should clean your email list, and have some email scrubbing services to try.
Email Scrubbing: Why and How to Clean Your Email List
What is email scrubbing? Email scrubbing is removing unengaged subscribers from your email list so that you can market only to people who want to receive your emails. This email list hygiene is an essential part of targeting your marketing, so you should do an email list cleanup at least a couple of times a year. How do you know when it’s time to clean your email list? You can usually see the first warning signs in your email marketing statistics. If you remove bounced email addresses when you clean your email list, the number and percentage of bounces will go down the next time you send. Use email scrubbing to remove them and you can improve email marketing ROI. Better Reporting. When your email list is bloated with unengaged subscribers, it can be hard to tell how your email marketing strategy is working. One question people ask about email scrubbing is which email lists they should scrub. We’ll get to our email scrubbing guide soon, but before you start cleaning your email list, there are a couple more things to try. Here’s how you handle email scrubbing in Aweber and Constant Contact. Wondering how to clean your email list without having to do it yourself? There are plenty of email scrubbing services. These work well for companies with large email lists, who don’t have the time to manually clean their email lists. Now you know why and how you should clean your email list, and have some email scrubbing services to try.
About List Cleaning Services
List cleaning is also known as email scrubbing, which is a process that scans your email marketing contacts for bad or invalid addresses. Many online companies offer list cleaning services, but accuracy varies and is never 100%. In this article, you’ll learn more about list cleaning services. We do not typically recommend list cleaning services because they cost money and aren’t always helpful in solving problems related to audience health. Instead, you can unsubscribe inactive subscribers in Mailchimp, or reconfirm your audience. Mailchimp should never be used as a list cleaning service. Although list cleaning services are often used in the email marketing community, we seldom recommend them. Most list cleaning services do not remove invalid addresses for you. They’ll note which addresses are least likely to be delivered successfully, and expect you to remove those addresses yourself. Cleaning a list may solve an obvious problem, like stale addresses, but it can hide bigger issues with your audience collection and management procedures. You won’t discover or solve ongoing audience issues, like abuse complaints, spam traps, or denylists, so it isn’t an acceptable solution to other compliance or delivery issues. Hiring a list cleaning service is only a viable option if you have a good record of subscriber permission, and your audience management methods and campaign content are in line with Mailchimp’s best practices.
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