automatic News for 03-26-2021

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Email List Hygiene: 5 Tips to Help You Keep Your Lists Clean

Growing an email marketing list is a critical element of a strong email marketing program. It’s equally important to complement those efforts with regular email list cleaning. Also known as “Scrubbing,” email list cleaning is a process where you remove inactive, bounced, and other non-engaging email addresses from your email list. For more detailed advice about when and how to clean your email list, read the following 5 tips. Deciding how frequently you will scrub your email list will depend on certain aspects of your program. Larger email lists may benefit from more frequent list cleaning, while smaller ones may not require the same level of rigor. For more reasons why you should never purchase an email list and some alternatives, check out 3 Reasons You Shouldn’t Buy Email Lists. Pro tip: The SendGrid Email Validation API can actually check for role emails and automatically remove them from your list. Double opt-in may demand a little more work on the user’s end, but it is worth it for both the sender and recipient because it automatically helps purge bad email addresses from your list immediately. Given that traditionally 15% of email goes undelivered, you want to make sure you follow the best practices-including email list hygiene-that will get you to the inbox. Cleaning your email list on a regular basis will prove to be an effective lever for improving your email engagement, sender reputation, and your resulting deliverability rates. If you need a refresher on additional email delivery best practices, download our free Email Deliverability Guide.

Keywords: [“email”,”list”,”more”]
Source: https://sendgrid.com/blog/email-list-hygiene-5-tips/

Top 10 Break-up Email Inspiration to Boost Email Deliverability

Email marketers have been striving hard to grow their email list organically. Now, this raises some attention-grabbing query- What strategies do email marketers take into consideration to clean the degraded list? Well, the most common answer to this is- email list cleaning, done manually will sort the issue of list decay. How do you design such emails? Well, The Uplers present to you some divine list cleaning email templates examples of various companies that decided to take a step ahead to maintain a clean email list. The email clearly asks the subscriber if he is further interested to receive email from Boulevard or wants to opt-out. The preview text in the email has been drafted wonderfully to influence the recipients to open the email. 5) JetBlue The email by JetBlue has all the elements of a perfect list cleaning email. They 3 text based CTAs providing different options for the email subscribers sets an example of how to send an email to get a clean email list for other brands. A subtle email design by ModCloth containing the right message makes this email look different. The blue colored CTAs on the bottom of the email grabs immediate attention due to a use of light background color. A straight forward CTA has been provided for the recipients to click if they wanted to continue with the email subscription. The CTA used in email is crisp and self-explanatory. If you too are struggling with cleaning your degraded email list, Uplers can take you through by providing some awesome list cleaning email within 8 Hours of placing the order.

Keywords: [“Email”,”list”,”clean”]
Source: https://email.uplers.com/blog/top-10-list-cleaning-email-examples/

Why Scrubbing Email Bounces Can Increase Results

So the goal of increasing email list quality is an important one – increasingly so when talking about cold emailing. When someone blacklists your email domain, it communicates to email providers that you’re not trustworthy. Blacklisting an email address is as simple as going into your Gmail tab and clicking “Report spam” or “Report phishing.” If you get blacklisted, it might be best to just start from square one with a new email sending domain. When an email bounces hard, it means that you are permanently unable to deliver emails to that address. Most email marketing providers will show you the stats for how many emails bounced in each campaign. Deleting email addresses from your list can be difficult. In the end, keeping a questionable email address on your list for a false sense of hope only hurts your sender score and thus your lead generation. The simple act of removing prospects who bounce and are unresponsive will decrease the chance of getting blacklisted or trying to maintain an email campaign under a low sender score. Drip is perhaps the best-known email software system that offers intricate and effective segmentation. Automating your email cleanliness will ensure that your sender score doesn’t suffer because you forgot to check for bounces or remove lackluster prospects from your list. As you’re deleting all of those email addresses, keep this in mind: removing those email addresses will actually make you more capable of reaching the prospects that are interested in what you have to say.

Keywords: [“email”,”send”,”score”]
Source: https://www.voilanorbert.com/blog/scrubbing-email-bounces/

How to Keep Your Email Lists Sparkling Clean

If you are still blasting your email messages to a stale or purchased email list, you are not only wasting your time and money, you could be doing some serious damage to your brand. It is becoming more important than ever for marketers to make sure their lists are clean and up to date. Internet service providers, spam monitors, and email security services all set thresholds for what constitutes an acceptable email campaign. Blasting your emails to an unqualified list could result in account suspensions from your email platform, penalties, or even fines, not to mention dismal marketing results. In these cases, you could have your account suspended by your email platform as they try to maintain their sending reputation and deliverability rates. Email platforms, including Pardot, help you monitor your lists’ health throughout an email campaign. They will measure deliverability, bounce rate data, and unsubscribes to give you a baseline reading on how your list is doing – but keep in mind that they do not have the ability to clean your lists for you. There are a number of options for keeping your lists squeaky clean. These services can be a great way to give your lists a quick tune-up before your next campaign. Before you launch your next campaign, take a second to make sure your email list is sparkling clean. Not only will this help improve your reputation with ISPs and prevent email bans, it will deliver more responses and increase engagement. How do you keep your lists clean? Let us know in the comments below!

Keywords: [“email”,”list”,”more”]
Source: https://www.pardot.com/blog/email-lists-sparkling-clean/
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